I have ordered my concept thumbnails in what I believe is strongest to weakest. To recap on my message and communication objectives; I am portraying how dating applications are making it easier to stalk/track people, and putting people in danger. I want to communicate this idea using a mobile, have an oblivious female, and a silhouette or masked male so the girl and audience are both clueless as to who it is. Phone screens will be created in photoshop, as well as GPS symbols and the logo. If this is not allowed due to breaching the brief I will be drawing the symbols on paper, photographing them, then editing them in photoshop to look photo real.
A silhouetted man is holding a phone with a dating app open. I am considering having the man wearing an anonymous mask too. The screen shows a map with girls photos on it accompanied by a shape with a tick and a cross. So he can identify the girls in front of him and whether he likes them or not. The girls are on the street are holding their phones have a gps symbol with a shape in them. This connects the girls with the photos. In the corner of the application will be the application logo. Which I will show at the end of this post. I have another alternative look for the application screen below which has the same components but a different layout.
This was my original idea. A female would be on her phone with the dating application open, the logo would be on the screen. She is walking down a dark alleyway and out of the walls are silhouetted figures trying to reach her. I could add a GPS symbol above her head with the application logo in it to communicate the idea more.
Similar to the previous thumbnails, however this time we have the female walking towards the silhouetted man in the street. He has the dating application open on his phone. The GPS symbol will be coming out of the phone with a photo of the female accompanied by a tick and cross underneath. In the bottom of the phone screen is the application logo.
The concept is the same as the previous thumbnail. A female walking down a street/alleyway. Around the corner of the wall is a male watching her. However, this time the male is wearing a black hat and sunglasses to hide who is it. He has a phone out with a dating application open showing the application logo, a photo of her and a tick/cross.
Note; Ignore the fact I have drawn the male with four arms, I forgot he was going to be holding a phone when I drew him, whoops. He will not have four in the real image if this thumbnail is selected.
A female is holding her phone in front of her. On the screen will be the dating application open, a blurred photo of a male will be on the screen along with the application logo. There will be a silhouetted hand coming out of the screen towards her face. I am unsure of what colour the background would be, I was thinking black to convey mystery but the silhouette would not stand out, unless I just have a shadowed arm.
This would be a split image. On the left side would be a male wearing dark sunglasses in a dark room with minimal lighting on his face and phone to convey a spooky feel. He will have his phone. In the background will be strange objects such as female dolls or knives. On the right side would be a female wearing make up and looking pretty. She too has her phone. In the background will be a flower wallpaper design. On both phones will be the dating application logo.
DATING APPLICATION LOGO DESIGN;
There will be a heart, it will be red. I took the photo before I drew in the left side coloured. Both sides will be coloured. An arrow is going through the heart and on the end is a flower, it will probably be a red or pink. People are familiar with an arrow going through a heart due to valentine’s day, and flowers are associated with dating. Therefore I think this is an effective way to communicate it is a dating application.