A8 - Exposure

A4 exposure



The communication objective was to teach the audience about the process of exposure. This was done by showing the components that contribute to getting a balanced exposure. Aperture, ISO, and Shutter Speed.

How you have used what was taught in class to achieve this communication objective

Creating shapes – For all my vectors I used the pathfinder tool to subtract/add to my image. I used this dominantly when creating the camera making the process smooth. For other vectors I used the ellipse and rectangle tool to create shapes. My theme for my vectors were geometrical shapes; circles and rectangles.

Pen tool – I manipulated anchor points while creating my running man, flower, person holding the camera, and my vectors showing the iso/aperture/shutter speed icons. This allowed me to get the curves on angles I wanted to get my desired result. The pen tool also came in handing when I needed to type on path. I created a circle, used the direct selection tool to remove half of it, used the pen tool to finish creating a shape. This allowed me to type on the inside of a circle, instead of the outside.

Effects – I used the drop shadow effect on my title “Exposure” to make it stand out and give it a depth of field (like cameras do). Blur was used to create a depth of field in background for my aperture vectors. Grain was used to give the noise effect that ISO creates.

Opacity – This was the main feature used while creating the vectors to represent shutter speed. Adjusting the opacity allowed me to make it appear as though my figures had blurred movement, like a real photograph. This also came in handy to fix my dull background, I created an exposure timeline and set it to a low opacity then added it to my background to compliment my work.

Type tool – Kerning was used so that when typing using the same font as my title the characters were closer together and the text was similar but not identical. This allowed it to look informative.

Eyedropper – This tool allowed me to copy the colour, size, and kerning, and font of text I had written to apply to another piece of text. This tool was used often while trying out colour schemes and creating vectors that needed shades, tones or complimentary colours to work well with other vectors.

Copy and paste – I used the copy in front tool to duplicate images and move them the same intervals apart.

Stroke – Stroke was used around fonts and vectors to make them stand out. I used the stroke tool to create lines to create aperture lens style circles for my text, and to separate sections of the main circle in the middle to resemble a setting wheel.

Colour Scheme –  I decided to use colour associated with photography. The white and yellow represent lighting, while black and grey are associated with negative space. Complimentary colours such as green, purple, and blue were used to create a vibrance.

Reference List

Knight, G. (2011). Runner. Retrieved from

PublicDomainImages (2012). Photographer camera lens slr. Retrieved from

Top 5 Comments


“When I think of yoga I see the blue mat that people are on. I also think it is a feminine activity which I associate with the colour pink. The green I feel doesn’t work too well as it makes me think of nature, it would work if you were including something in your infographic on health. I like the cream pastel colour you have included. You could maybe include grey? I found an infographic which has a similar colour scheme to yours, it describes the health benefits which could be an angle you want to pursure.


“I think the process of adopting a pet through the SPCA is a good one to go with. For step two maybe do a tick on the dog or hearts around it to show it is the one that has been picked. Step four if I just saw the house I wouldn’t really get it was a house inspection. Maybe next to the house have a piece of paper with inspection on it and a checklist on the page. Other then those two critiques I love all the other steps. When I heard your idea in class I thought ‘that will be hard to show’ but you have managed to show it all through pictures, with a couple of words. Great job. I look forward to seeing the progress you make next week.”


“It’s good you have realised early on you would have difficulty and chosen to pursue another topic. My advice would be to pick your favourite cupcake recipe or one you are familiar with. I have found a couple of infographics which could be suited to your new topic. However some are on different topics yet would work with your topic 🙂 I feel this one has a good layout and process. The idea of having the cupcake information in a bowl is cool. You could have your information on something relating to the process or decoration? Nice pretty layout”


“Wow Spencer! This is amazing. The vector are so detailed and look so good. I love the how the vectors combine into the background, it makes the colour scheme work very well together. I must admit I only read the headings and not all of the content. I feel like there were a bit too many words going on. However, it is good you are being informative. The font fits the lady gaga “crazy” and “out there” portrayal. With your small image if I saw it I would be interested in viewing the infographic as the bright colours and the creativity attracts me and draws me in straight away :)”


“I like this colour scheme opposed to the one you had posted previously. The blue seems more suitable. The typography for the diamond is perfect. It gives it a sense of elegance and prestige which is what diamonds are somewhat associated with. I prefer the second layout with the boxes. I feel with the way you have created the diamond geometrically it works well. I do however find the different typography for the 4 C’s a little distracting.”

Progress #4 – Colour scheme change and slight idea change :O

My title says it. After weeks of doing my work I decided “components of exposure” is not going to be enough to get a good grade. The brief states the infographic needs to show a how to process so I am now doing “get the correct exposure”. My vectors are the same. Just in the outer circles I am going to change my idea slighty.
Colour scheme has been a horrendous thing for me in this assignment. From different exploring with different tones of blue/yellow/white/pink/purple/orange/grey I have decided the important colours I need are yellow and white to portray lighting – what exposure is all about! Getting the correct lighting for your image.

I have three colour schemes here. Which do you think is best?

layout colour schemes

Progress #3

After two hours of trying to fix illustrator I realised my font I had installed mucked it up. Here is a JPG of my project so far.
Firstly, the “components of” font is not one I am set on, I quite like the colour. I didn’t think it would work well but it was recommended based on the blue and black in the colour palette. I have played around with layouts a lot, and thanks to advice from Rosalie I have decided on the circle in the middle with an outer ring of circles. In the centre is going to be a camera. The words “iso” “aperture” and “shutter speed” are going to be curved. I couldn’t do this without the font looking stupid so I am going to speak to my tutor about how to do this effectively. The black circle is divided into sections. In the ISO section I am going to have images of the sun transitioning to the moon to show the changes in ISO. The numbers will be underneath. A similar strategy will be used for aperture and shutter speed. However for shutter speed I will have a moving human figure, and for aperture a flower with a background changing focus as it moves along. This introduces a timeline sort of feel to the infographic. The circles on the outside will be connected by lines and have information on what iso/shutter speed/aperture is, with an example “photo” (vectors) of how to achieve a balanced one.


I’ve made drafts for my three ideas. I need to pick a new one. The ones with the tick next to them are the ones I like best. What topic do you think I should pursue?